We are unusual in that we combine skills in media and public relations, issues management, marketing, research, writing and graphic design under one roof. For some clients we pool this expertise in a team approach to develop integrated communication programs; for others we undertake particular activities such as media relations or designing and producing corporate material such as a prospectus, corporate brochure or annual report.

Packages and services available to CAPstart clients include:

Profile Startup package
Aims to develop your company's profile with initial public relations activity, including:

• strategic advice on how to interest media in your story and present your main messages;
• selecting appropriate media and journalists and introducing you to them;
• drafting a media release or background fact sheet to assist with media approaches;
• post release distribution follow up.

$3000 plus GST

Media Skills Workshop package
Aims to develop your skills to handle press, TV and radio interviews
Typical workshop would involve:

• intro to course - objectives, determining the present level of media contact and skills of the company's key spokespeople;
• practise in 'bridging' from the interviewer's agenda to key statements and information your company wishes to communicate;
• participants' objectives/expectations;
• identifying the newsworthy aspects of your business;
• identifying and discussing what journalists are really looking for, delivering a quotable quote; how to use each interview strategically, discussion control technique;
• developing an understanding of what journalists will be seeking and how the media works;
• keeping the interview on track;
• handling difficult questions.

To polish up your skills, we can tailor a morning or afternoon session, which is based on videoed interviews, playback and advice.
$4000 (plus GST)

Corporate identity/ stationery/ brochure/marketing material
Design and production - tailored to your specific needs
FCR has an in-house design studio specialising in corporate design, prospectus and annual report production. Through combining our creative and communication skills, and our production knowledge and expertise, we can design and produce material such as advertising, sales support, website, slide, or electronic presentations which best suit your company's marketing needs.

We can advise on the most appropriate design and production approach and combination of materials to meet you particular needs and budget.

For further information, please contact:

Brian Mahoney /Felicity Cooke
Ph: (02) 9235 1666
Fax: (02) 9235 1920
Mob: (0413) 437 627
Email: b.mahoney@fcr.com.au
f.cooke@fcr.com.au